Ardian bought this building in July 2018. It was home to an iconic radio station, Europe 1, for more than 5 decades, therefore it had a rich history. This major real estate refurbishment project managed by Ardian Real Estate will help reshape the entire street. It heralds a new era for rue François Ier in Paris Golden Triangle. Ardian decided to create a scaffolding cover to bring great visibility to the project and honour construction workers. The following content will show you its creation and execution.
It's rare to see new office buildings being built in Paris's Golden Triangle.
And even rarer to see these new office buildings being connected to four historic townhouses on rue François-1er.
This major real estate refurbishment project - Renaissance - managed by Ardian Real Estate will help reshape the entire street.
To design this major project, we hired CALQ Architecture.
We entrusted the decoration of the lobby and business center to the interior designer Tristan Auer. Tristan, who decorated the Hôtel de Crillon on place de la Concorde in Paris, will work for the very first time on offices and help bring elegance and uniqueness to the project.
An original and striking scaffolding cover wa installed, putting the spotlight on the construction site workers, while recreating Renaissance-inspired portraits.
We therefore called on the agency Terres Rouges and worked with the famed photographer Sacha Goldberger for a portrait gallery...
Besides their artistic quality, these photos pay tribute to the expertise of the craftsmen and arouse curiosity.
Dive into the creative world of the Renaissance Project!
Entrance of the new offices building, designed by Tristan Auer. “It's not every day that we have the chance to work on a building as iconic as this one. The history of the building itself, the street, the Golden Triangle, Paris… These are attractive spheres that bring people in. And this has to come through without being too flashy.” Tristan Auer, interior designer
“We realized that we had a certain responsibility, because we would potentially be changing the face of this street. In fact it’s not just one building, but four buildings, it’s huge. That’s why we call it ‘Renaissance’: we are linking the history of this building and of this street to something brand new inside. We felt a rather strong sense of commitment from day 1 to create something meaningful.” Stéphanie Bensimon, Head of Ardian Real Estate
“Today, demolishing and rebuilding is virtually impossible in the center of Paris, as buildings are certified and protected. What makes this refurbishment project unique is the mix of historic townhouses and brand new buildings open to both luxury boutiques and offices in an exclusive and historic setting.” Sébastien Bégué, Director at Ardian Real Estate
“Besides the costumes, decor and make-up, a lot of focus was put on the lighting. It was organized by drawing inspiration from the chiaroscuros of Flemish painters. I wanted to give the illusion of a painting and get passers-by to stop and look and ask: is that a painting? A photo?” Sacha Goldberger, photographer.
The fine demolition speciaist
“I had to use the context, that of a construction site, to showcase the workers who were going to carry out this refurbishment while inventing a Renaissance world. Even though the project is located on rue François-Ier (Francis 1 of France), we chose to take inspiration from costumes dating back not to the start of the Renaissance but to the end. Their large ruffs are both visual and identifiable.” Sacha Goldberger, photographer.
Building the photoshoot set: the craftsmen creators of the Renaissance accessories in their workshop.
“I wanted to bring poetry to these portraits, to create a sort of fable. With my team, we worked using objects and tools that did not exist at the time of the Renaissance, such as a jackhammer, drill, cement mixer or smartphone. These objects are Renaissance-inspired but not realistic or usable. I wanted them to be poetic and tell a story. Like a paint roller with a ruff” Sacha Goldberger, photographer.
"What I remember the most about this photoshoot was meeting the craftsmen and immersing them in the world of photography, which they knew practically nothing about. But, after having been with the make-up artists and hair stylists, and after having put on these magnificent but heavy Renaissance costumes, they got into the full swing of things to embody their character with force. I was really bowled over." Sacha Goldberger, photographer.
Interior architect for private clients, boutiques, hotels and palaces such as the Mosquito Cotton House and the Hôtel de Crillon, Tristan Auer is also a designer, scenographer and, since 2015, artistic director of the luxury division of the interior design firm Wilson Associates, which specialises in hotel projects.
The Architecte : Jean-Philippe Le Boeuf
Da Vinci-inspired drawings
Work safety helmet and gloves.
The building's work force is brought to light in the eyes of all pedestrians and the public on the prestigious rue François Ier, within the Paris Golden Triangle
Modern tools and accessories transformed in Renaissance fashion.
The cement mixer
The construction site manager.
The Renaissance portraits are exhibited on the building's scaffolding during the entire construction work in rue François 1er.
Stéphanie Bensimon, Head of Ardian Real Estate with the renowned photographer Sacha Goldberger.
The craftsmen creators of the Renaissance accessories.
Complete view of the entire building's architecture.
99 seats auditiorium within Business Center, also designed by Tristan Auer.
Stairs taking you to the Business Center.
Daniel Noeltner Investment Manager at Ardian Real Estate.
A Renaissance-style iPad?